Seeing Spots: Partisanship, Negativity and the Conditional Receipt of Campaign Advertisements
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DOI: 10.1007/s11109-017-9432-6
Abstract: Changes in the media landscape increasingly put voters in control of the amount and type of political content they consume. We develop a novel experiment to assess the factors that drive this conditional receipt of… read more here.
Keywords: seeing spots; campaign; conditional receipt; partisanship negativity ... See more keywords