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Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-02-2019-0144
Abstract: Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited…
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Keywords:
seeking sustainable;
marketing consumer;
sustainable futures;
research ... See more keywords
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Published in 2020 at "Sustainability"
DOI: 10.3390/su12229475
Abstract: Despite their laudable intent, extraterritorial legal initiatives to promote corporate sustainability development have not been well received in practice, and are often seen as a window-dressing exercise. This article aims to conduct a conceptual and…
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Keywords:
commons common;
extraterritoriality seeking;
common good;
seeking sustainable ... See more keywords