Revisiting the Relationship between Ad Frequency and Purchase Intentions
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DOI: 10.2501/jar-2018-031
Abstract: ABSTRACT This research examines the influence of repeated exposure to advertisements on purchase intentions. Contrary to prior findings that wear-out happens after exposure to an advertisement 10 or more times, consumers who saw an advertisement… read more here.
Keywords: consumers seen; revisiting relationship; purchase intentions; purchase ... See more keywords