Segmentation of financial clients by attitudes and behavior
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DOI: 10.1108/ijbm-07-2017-0141
Abstract: Purpose The purpose of this paper is to investigate segmentations by finance-related attitudes and behavior of financial consumers in Switzerland and Vietnam. Design/methodology/approach The authors replicated the questionnaire measuring attitudes toward financial affairs as used… read more here.
Keywords: attitudes behavior; finance; segmentation financial; clients attitudes ... See more keywords