New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans
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DOI: 10.1016/j.pubrev.2021.102084
Abstract: Abstract This study suggests the association between individual and political figures as a fan–celebrity relationship and provides a scale of political fandom as a new criterion for public segmentation. While political fans are important stakeholders… read more here.
Keywords: public segmentation; political fans; segmentation political; political fandom ... See more keywords