If you brew it, who will come? Market segments in the U.S. beer market
Sign Up to like & getrecommendations! Published in 2018 at "Agribusiness"
DOI: 10.1002/agr.21511
Abstract: This article uses data collected from a large number of representative United States beer drinkers to identify potential market segments through consumers' taste perceptions of various beer brands. We use several well†established marketing research… read more here.
Keywords: segments beer; market; brew come; beer market ... See more keywords