Cascade Submodular Maximization: Question Selection and Sequencing in Online Personality Quiz
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DOI: 10.1111/poms.13359
Abstract: Personality quiz is a powerful tool that enables costumer segmentation by actively asking them questions, and marketers are using it as an effective method of generating leads and increasing e-commerce sales. In this paper, we… read more here.
Keywords: quiz; selection sequencing; question; question selection ... See more keywords