Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity
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DOI: 10.1002/sd.3343
Abstract: This study aims to understand how followers' perceptions of environmental knowledge conveyed by greenfluencers and mediated by real and ideal self‐congruence affects followers' intentions to make environmentally friendly purchases and engage in pro‐environmental behaviors. Employing… read more here.
Keywords: environmental behavior; self congruity; self; environmental knowledge ... See more keywords
How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west
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DOI: 10.1016/j.jbusres.2019.01.059
Abstract: Abstract Despite a substantial body of self-congruity (SC) research (cf. Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012) two important questions remain open: First, does the SC effect apply beyond Western countries. Second, does individual level culture moderate… read more here.
Keywords: effect; self congruity; east west; study ... See more keywords
Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences
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DOI: 10.1038/s41598-025-94046-6
Abstract: This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM),… read more here.
Keywords: self congruity; congruity; positive word; word mouth ... See more keywords
Shopping well-being: the role of congruity and shoppers’ characteristics
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DOI: 10.1108/jcm-07-2020-3943
Abstract: Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of… read more here.
Keywords: role congruity; shopping well; congruity; congruity shopping ... See more keywords
Self-congruity, Destination Brand And The Use Of Social Media
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DOI: 10.3727/108354220x15758301241945
Abstract: The present research examines the connection of self-congruity and destination brand with tourists’ use of social media. The study focuses on USA tourists who visit Colombia (South America). Structural Equation Modeling (SEM) was used to… read more here.
Keywords: self congruity; destination; social media; destination brand ... See more keywords