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Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01995
Abstract: The voluntary shift of responsibility from the producer to the consumer is one feature of self-design activities. Past research emphasizes the economic gains of such customer co-creation. However, the psychological mechanism underlying customer co-creation behavior…
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Keywords:
creation;
congruence;
self congruence;
self design ... See more keywords