Articles with "self gifting" as a keyword



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Can I surprise myself? A conceptual framework of surprise self-gifting among consumers

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Published in 2020 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2018.11.017

Abstract: Abstract Consumers frequently purchase self-gifts, i.e. gifts for themselves, for a variety of reasons. Recently, certain items bought as self-gifts have begun to incorporate an element of surprise, as in the case of subscription boxes.… read more here.

Keywords: self gifting; surprise; surprise conceptual; conceptual framework ... See more keywords