Happy Self Publishing
Sign Up to like & getrecommendations! Published in 2021 at "Cereal Foods World"
DOI: 10.1108/cfw.2020.000008
Abstract: Study level/applicability The case could be effectively used in courses on entrepreneurship, strategy and brand management in MBA programs and executive-level training programs. Subject area Entrepreneurship, strategy, marketing, women leadership and women in business. Case… read more here.
Keywords: self publishing; business; case; industry ... See more keywords
Subordination and Legitimation of Self-Publishing: Shifting the Basis for Evaluation of Cultural Goods
Sign Up to like & getrecommendations! Published in 2019 at "Cultural Sociology"
DOI: 10.1177/1749975519859698
Abstract: A do-it-yourself culture and amateur production are significant features of creative industries. Self-publishing is an eloquent expression of these features. Self-publishers invest in and make decisions to publish their creative goods without the involvement of… read more here.
Keywords: cultural goods; self publishing; shifting basis; creative industries ... See more keywords