Both Selfishness and Selflessness Start with the Self: How Wealth Shapes Responses to Charitable Appeals
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DOI: 10.1016/j.jesp.2016.11.009
Abstract: Abstract Wealth is associated with differences in people's self-concepts. We propose that these self-concepts should define the types of appeals that are most effective at motivating generosity. Across three field studies, we randomly assigned participants… read more here.
Keywords: selfishness selflessness; self wealth; wealth; start self ... See more keywords