Learning to discover value: Value-based pricing and selling capabilities for services and solutions
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DOI: 10.1016/j.jbusres.2020.03.026
Abstract: Abstract Many manufacturers invest in advanced services and solutions to achieve superior customer value; however, research has only begun to examine capabilities for value-based pricing (VBP) and value-based selling (VBS) in relation to such offerings.… read more here.
Keywords: services solutions; based pricing; value; pricing selling ... See more keywords