Selling green first or not? A Bayesian analysis with service levels and environmental impact considerations in the Big Data Era
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DOI: 10.1016/j.techfore.2017.09.003
Abstract: Abstract Nowadays, retailers sell both green and non-green products to consumers. In many real world retailing businesses, owing to shelf-space limits and to avoid cannibalization between products, retailers only sell either the green or the… read more here.
Keywords: green product; selling green; big data; product ... See more keywords