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Published in 2023 at "Journal of Marketing Research"
DOI: 10.1177/00222437221112644
Abstract: Manufacturers and retailers often advance sell seasonal products or services (e.g., holiday decorations, summer or winter entertainment). The authors examine advance selling in marketing channels to offer several insights. First, it is well established that…
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Keywords:
manufacturer;
retailer;
selling marketing;
advance ... See more keywords