THE MACROSIGNIFIED OF FORMATIVE MESOAMERICA: A SEMIOTIC APPROACH TO THE “OLMEC” STYLE
Sign Up to like & getrecommendations! Published in 2021 at "Ancient Mesoamerica"
DOI: 10.1017/s0956536120000243
Abstract: Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant… read more here.
Keywords: olmec style; semiotic approach; style; macrosignified formative ... See more keywords
Representing culture in Chinese as a second language textbooks: a critical social semiotic approach
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DOI: 10.1080/07908318.2020.1797079
Abstract: ABSTRACT This paper presents a comparative analysis investigating how cultural values are represented in two sets of widely used Chinese as a second language (CSL) textbooks published in mainland China (New Practical Chinese Reader, NPCR)… read more here.
Keywords: chinese second; semiotic approach; second language; culture ... See more keywords
Multimodal communication: a social semiotic approach to text and image in print and digital media
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DOI: 10.1080/15295036.2019.1707380
Abstract: Modern texts are becoming increasingly multimodal due to technological innovations and accessibilities, leading to a fundamental transformation in the landscape of communication. The monograph unde... read more here.
Keywords: social semiotic; semiotic approach; communication; approach text ... See more keywords