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Published in 2017 at "Canadian journal of communication"
DOI: 10.22230/cjc.2017v4n5a3076
Abstract: Background Building and protecting trust has always been challenging, yet critical for organizational success. Analysis This article examines how Canadian organizations recognized as being successful generate trust with their external publics. Using a grounded theory…
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Keywords:
organizational trust;
building protecting;
trust;
trust external ... See more keywords