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Published in 2024 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667231223553
Abstract: Active ageing is a widely recognized notion that highlights seniors’ positive value and vitality, dissolving stereotypes by acknowledging heterogeneity. Currently, as an increasing number of senior visitors share trips, senior tourism has emerged as a…
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Keywords:
image;
narrative patterns;
senior visitors;
narrative analysis ... See more keywords