Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk
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DOI: 10.1509/jmr.16.0429
Abstract: Consumers incorrectly rely on their sense of understanding of what a company does to evaluate investment risk. In three correlational studies, greater sense of understanding was associated with lower risk ratings (Study 1) and with… read more here.
Keywords: sense understanding; investment risk; sense; study ... See more keywords