Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
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DOI: 10.1016/j.jbusres.2018.06.005
Abstract: Abstract Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visual and auditory cues, and a… read more here.
Keywords: ethical brands; marketing; sensible consumption; sensory stimulation ... See more keywords