Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia.
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DOI: 10.1016/j.meatsci.2020.108306
Abstract: The lack of public understanding of frozen meat encourages consumers to buy only fresh meat, which has caused imported frozen meat to remain unabsorbed by the market despite the growing demand for meat. This study… read more here.
Keywords: purchase; frozen meat; price; meat ... See more keywords