Sensory Brand Experience: Development and Validation in the Chinese Context
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DOI: 10.3389/fpsyg.2020.01436
Abstract: Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree… read more here.
Keywords: development validation; brand experience; brand; sensory brand ... See more keywords