Expanding theory of tourists’ destination loyalty: The role of sensory impressions
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DOI: 10.1016/j.tourman.2019.104026
Abstract: Abstract What shapes tourist's attitudes towards destinations most, abstract destination image or concrete sensory impressions? This exploratory research investigates the unique role played by sensory impressions in understanding destination loyalty through a multi-level validation process… read more here.
Keywords: sensory impressions; loyalty; destination loyalty; role ... See more keywords