Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender
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DOI: 10.1080/13032917.2020.1783692
Abstract: ABSTRACT The purpose of the study is to investigate the relationships of hotels’ sensory marketing, customer satisfaction, and revisit intentions in light of the moderating effects of customers’ prior experience and gender. Data were collected… read more here.
Keywords: prior experience; customer satisfaction; customer; sensory marketing ... See more keywords
Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan
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DOI: 10.1108/apjml-09-2016-0178
Abstract: The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment.,The study synthesizes the existing literature to build up an integrative conceptual framework of sensory marketing from the… read more here.
Keywords: study; marketing; sensory marketing; outdoor store ... See more keywords
Aromachology Related to Foods, Scientific Lines of Evidence: A Review
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DOI: 10.3390/app11136095
Abstract: Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a… read more here.
Keywords: aromachology; aromachology related; review; sensory marketing ... See more keywords
Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
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DOI: 10.3390/en14071966
Abstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other marketing mix variables must also be considered. There are also subjective factors, such as perceptions through the… read more here.
Keywords: covid crisis; marketing; sensory marketing; model ... See more keywords