Exploring the Sequencing Effects of Fear-Hope Appeals on Promoting MMR Vaccination.
Sign Up to like & getrecommendations! Published in 2022 at "Health communication"
DOI: 10.1080/10410236.2022.2054229
Abstract: Building upon recent theoretical perspectives on emotional flow and the dynamic nature of fear appeals specifically, this study examined the sequencing effects of the emotions (i.e., fear and hope) induced from a fear appeal on… read more here.
Keywords: hope; fear hope; mmr vaccination; sequencing effects ... See more keywords