The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1809597
Abstract: Abstract This study examines how a sadness-happiness sequential structure affects how individuals process a charity advertisement. Cognitive elaboration is measured by capturing eye-movement. A negative-positive sequential structure in the charity advertisement induces individuals to focus… read more here.
Keywords: sequential structure; mediating role; structure charity; charity ... See more keywords
A Sequential Structure for Water Inflow Forecasting in Coal Mines Integrating Feature Selection and Multi-Objective Optimization
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Access"
DOI: 10.1109/access.2020.3028959
Abstract: To construct an accurate and stable approach for water inflow forecasting, a series of advanced and effective techniques, such as variational mode decomposition (VMD), outlier robust extreme learning machine (ORELM) and multi-objective grey wolf optimizer… read more here.
Keywords: sequential structure; structure water; multi objective; water inflow ... See more keywords