How does serif vs sans serif typeface impact the usability of e-commerce websites?
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DOI: 10.7717/peerj-cs.1139
Abstract: This study tries to find evidence that points towards the best typeface to use in e-commerce websites to maximize usability, trust, loyalty, appearance and overall user satisfaction. We tested the difference between serif and sans… read more here.
Keywords: commerce; commerce websites; serif typeface; usability ... See more keywords