Service advantage built on service capabilities: An empirical inquiry of international new ventures
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DOI: 10.1016/j.jbusres.2018.01.024
Abstract: The literature on high-tech international new ventures (INVs) has failed to consider the precursors of service advantage within the strategy interplay for approaching new markets overseas. Services account for an increasingly crucial component, especially in… read more here.
Keywords: service advantage; international new; service capabilities; advantage ... See more keywords