Articles with "service advertisements" as a keyword



Photo from wikipedia

Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Sign Up to like & get
recommendations!
Published in 2022 at "SAGE Open"

DOI: 10.1177/21582440221078855

Abstract: Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities. Based primarily on Feng and O’Halloran’s visual representation of multimodal metaphor, this article… read more here.

Keywords: service advertisements; public service; metaphor; visual multimodal ... See more keywords