Building dynamic service analytics capabilities for the digital marketplace
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DOI: 10.1016/j.jbusres.2020.06.016
Abstract: Abstract Service firms are now interacting with customers through a multitude of channels or touchpoints. This progression into the digital realm is leading to an explosion of data, and warranting advanced analytic methods to manage… read more here.
Keywords: service systems; dynamic service; digital marketplace; service ... See more keywords
How talent capability can shape service analytics capability in the big data environment?
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1442364
Abstract: Abstract We know very little about how big data-driven service analytics capabilities (SAC) are built in data-driven service organizations and the potential role of talent capability in facilitating overall SAC and the impact of both… read more here.
Keywords: talent capability; capability; service analytics; talent ... See more keywords