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Published in 2019 at "International Journal of Business Innovation and Research"
DOI: 10.1504/ijbir.2019.10017792
Abstract: Service innovation entails developing new services, but new service development can be difficult even with slack resources. While no consensus has been reached on the determinants of new service development (NSD) performance, some research has…
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Keywords:
new services;
innovation;
new service;
service conception ... See more keywords