Service co-creation on social media: varieties and measures among nonprofit organizations
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DOI: 10.1108/jstp-07-2020-0146
Abstract: PurposeLittle is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where… read more here.
Keywords: service creation; social media; nonprofit organizations; creation social ... See more keywords