Glocalization in Service Cultures: Tensions in Customers’ Service Expectations and Experiences
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DOI: 10.1177/10946705221094638
Abstract: In the global world, service cultures interact. The co-shaping interaction of local and global service cultures is a form of glocalization. In China, interaction between traditional Chinese medicine (TCM) and Western medicine (WM) has produced… read more here.
Keywords: glocalization; service cultures; customers service; service ... See more keywords