A personalized method of cloud manufacturing service customization
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Computer Integrated Manufacturing"
DOI: 10.1080/0951192x.2021.1885064
Abstract: ABSTRACT In order to provide consumers with personalized cloud manufacturing services, and to form a crowd-sourcing cloud alliance for Small and Medium enterprises (SMEs), a cloud personalized method based on the Evolutionary Game Algorithm (EGA)… read more here.
Keywords: personalized method; service customization; cloud manufacturing;
The influence of service category, consumers' narcissism and processing mode on service customization consumption
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-04-2020-0263
Abstract: PurposeThis study aims to investigate the impacts of service category (utilitarian vs hedonic) on chosen degree of uniqueness (CDOU) and consumers' willingness to pay more (WTPM), as well as the moderating roles of consumers' narcissism… read more here.
Keywords: customization; processing mode; service customization; service ... See more keywords