Water for the urban poor: Balancing financial and social objectives through service differentiation in the Kenyan water sector
Sign Up to like & getrecommendations! Published in 2017 at "Utilities Policy"
DOI: 10.1016/j.jup.2017.08.001
Abstract: Kenyan water utilities face a challenge of balancing the financial objective of commercial viability with the social objective of service expansion. To achieve this, they employ service differentiation in which different categories of consumers receive… read more here.
Keywords: balancing financial; water; kenyan water; service ... See more keywords
Analysis of marketing capabilities, service differentiation and performance of executive hotels in the State of Santa Catarina, Brazil
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Business Excellence"
DOI: 10.1504/ijbex.2019.10019054
Abstract: This research aims to understand the predictors of hotel performance. The research by Carvalho (2011) and Morgan and Katsikeas (2012) ground future empirical studies of marketing capabilities regarding hotel performance. The study collected data from… read more here.
Keywords: performance; marketing capabilities; service differentiation;