Cost-effective service excellence
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DOI: 10.1007/s11747-017-0560-7
Abstract: This article integrates relevant literature to develop a conceptual model on the potential avenues to achieve service excellence at low unit costs, which we term cost-effective service excellence (CESE). To gain a deeper understanding of… read more here.
Keywords: effective service; service excellence; cost effective; service ... See more keywords
Buyer Platform Experience (PLX) in Online Marketplaces: Scale Development, Validation, and the Salience of Variety, Competitive Pricing, Service Excellence, and Promotion
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DOI: 10.1177/21582440251394446
Abstract: This study aims to develop and validate a Buyer Platform Experience (PLX) scale focused on the cognitive and relational dimensions of buyer experience in online marketplaces. Adopting a five-stage sequential scale-development methodology, the research combines… read more here.
Keywords: variety; scale; buyer; experience ... See more keywords