A continuum of transformative service exchange: insights for service and social marketers
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Services Marketing"
DOI: 10.1108/jsm-10-2018-0280
Abstract: Transformative service research (TSR) and social marketing share a common goal, which is to institute social change that improves individual and societal well-being. However, the mechanism via which such improved well-being results or so-called “transformation”… read more here.
Keywords: transformative service; continuum; change; service ... See more keywords
Game-Theoretic Design of Optimal Two-Sided Rating Protocols for Service Exchange Dilemma in Crowdsourcing
Sign Up to like & getrecommendations! Published in 2018 at "IEEE Transactions on Information Forensics and Security"
DOI: 10.1109/tifs.2018.2834318
Abstract: Despite the increasing popularity and successful examples of crowdsourcing, it is stripped of aureole when collective efforts are derailed or severely hindered by elaborate sabotage. A service exchange dilemma arises when there is non-cooperation among… read more here.
Keywords: two sided; sided rating; service; service exchange ... See more keywords