Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context
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DOI: 10.3389/fpsyg.2021.766098
Abstract: As an excellent management tool, service guarantee can improve the competitive advantage of enterprises and allow consumers to obtain high-quality products and services. However, in the current Chinese context, this tool has not played its… read more here.
Keywords: guarantee; service; guarantee perception; service guarantee ... See more keywords