Understanding Promotional Service Interactions through Social Exchange Theory of Affect
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DOI: 10.1080/10496491.2017.1297985
Abstract: ABSTRACT Dyadic commercial relations during service interactions are not possible without exchange of emotions between the interactional partners. The study theorizes social exchange theory of affect and explores triggers of emotions from customers and service… read more here.
Keywords: service interactions; social exchange; exchange theory; theory affect ... See more keywords