An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks
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DOI: 10.3390/su12229477
Abstract: Self-service kiosks are increasingly being used in situations where a person is out to buy food and/or drinks. Several cause-related marketing initiatives have capitalized on using self-service technology to include small donation requests at the… read more here.
Keywords: service kiosks; social proof; donation; proof ... See more keywords