¿Y Usted? Social influence effects on consumers' service language preferences
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DOI: 10.1016/j.jbusres.2016.08.030
Abstract: The phenomenon of consumer multilingualism requires service marketers to consider the impact of service language on service evaluations. While prior research shows that multilingual consumers prefer service in their native language, this research establishes the… read more here.
Keywords: research; social influence; service language; usted social ... See more keywords
Pre-service language teachers' development of appropriate pedagogies: A transition from insightful critiques to educational insights
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DOI: 10.1016/j.tate.2017.11.024
Abstract: Abstract This paper examines how pre-service teachers of Portuguese developed ideas about contextually appropriate pedagogies during their practicum as well as what they perceived as the impact of their pedagogical practices on student learning. The… read more here.
Keywords: appropriate pedagogies; service language; language teachers; teachers development ... See more keywords
Motivations and Concerns: Voices from Pre-service Language Teachers
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DOI: 10.14221/ajte.2017v42n8.4
Abstract: Contemporary interactionist theories conceive identity formation as a dynamic process that is continuously co-constructed within a social context. For pre-service language teachers, teacher education programs constitute the context in which their professional identities are formed.… read more here.
Keywords: service language; language teachers; motivations concerns; language ... See more keywords