The development of a sustainable wellness service marketing strategy in Taiwan based on consumer eye movements and preferences
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DOI: 10.1016/j.jclepro.2020.124382
Abstract: Abstract Developing an image that promotes sustainable consumption is an effective way to support sustainability. Although sustainable tourism is gradually being emphasized, there are still few studies focusing on how to design effective marketing communication… read more here.
Keywords: wellness service; marketing; wellness; service marketing ... See more keywords
Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions
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DOI: 10.3389/fpsyg.2021.759445
Abstract: This conceptual analysis critically discusses how service marketing is workable for online shopping platforms and how important service-related and influenced factors played their roles the aforementioned issue. The concepts of service, service marketing, and related… read more here.
Keywords: psychological behavioral; online shopping; service marketing; service ... See more keywords