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   Articles with "service orientation" as a keyword



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An approach to market orientation in the basic units of public action

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recommendations! Published in 2017 at "International Review on Public and Nonprofit Marketing"

DOI: 10.1007/s12208-017-0180-4

Abstract: Bearing in mind that market orientation can vary from one level to another of the same organisation and that most, if not all, of the studies carried out in the field of public service orientation… read more here.

Keywords: service orientation; orientation; public action; market orientation ... See more keywords
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Service, politics, and engagement: A multi-level analysis

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recommendations! Published in 2018 at "Tourism Management Perspectives"

DOI: 10.1016/j.tmp.2018.07.002

Abstract: Abstract This research paper examines a conceptual model that employee engagement has mediating effect on the relationship between service orientation and job embeddedness. In addition, it also examines the perception of organizational politics as a… read more here.

Keywords: service orientation; level analysis; orientation job; multi level ... See more keywords
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Foreigner service orientation: does the perception of other consumers matter?

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recommendations! Published in 2020 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-11-2018-2931

Abstract: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers’ preference for service environments popular among foreign versus local consumers, to both foreigner and local comfort… read more here.

Keywords: foreigner service; service orientation; orientation perception; service ... See more keywords
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Marketing Mix Strategies and Their Relationship with the Service Orientation of Community Pharmacies in Thailand

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recommendations! Published in 2020 at "Systematic Reviews in Pharmacy"

DOI: 10.31838/srp.2020.4.08

Abstract: This research has examined the marketing mix strategies and their relationship with the service orientation of community pharmacies in the region of Thailand. To address this objective, a questionnaire was developed and distributed among the… read more here.

Keywords: service orientation; marketing mix; service; community pharmacies ... See more keywords