The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19031084
Abstract: Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore… read more here.
Keywords: wellness service; visual attention; psychological responses; service pictures ... See more keywords