Service value and retention: Does gender matter?
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.02.014
Abstract: Abstract Using the comprehensive service evaluation model and the three-component model of commitment as backdrop, this study investigates the moderating role of gender on the service value-service retention relationship and examines the impact of the… read more here.
Keywords: service value; value retention; retention; service retention ... See more keywords