Strategic enablers of service-sales ambidexterity: A preliminary framework and research agenda
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DOI: 10.1016/j.indmarman.2020.11.001
Abstract: Abstract In recent years, service-sales ambidexterity was proposed as a new type of ambidexterity. In particular, the emerging literature on service-sales ambidexterity builds on the contextual ambidexterity literature to argue that the two key activities… read more here.
Keywords: framework; ambidexterity; service sales; service ... See more keywords