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Published in 2020 at "Journal of Service Management"
DOI: 10.1108/josm-06-2019-0203
Abstract: PurposeBrands are increasingly considering the use of chatbots to supplement, or even replace, humans in service interactions. Like humans, chatbots can follow certain service scripts in their encounters, which can subsequently determine the customer experience.…
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Keywords:
human chatbot;
influence service;
script;
service scripts ... See more keywords
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Published in 2017 at "Journal of Services Marketing"
DOI: 10.1108/jsm-06-2016-0209
Abstract: Purpose This research aims to investigate the contingent influence of service scripts on the links between service employees’ job demands and customers’ perceptions of discrimination. Design/methodology/approach Drawing on prior conceptual and empirical work, as well…
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Keywords:
job demand;
perceived discrimination;
service scripts;
job ... See more keywords