Service with a smiley face: Emojional contagion in digitally mediated relationships
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DOI: 10.1016/j.ijresmar.2019.09.004
Abstract: Abstract The lack of typical nonverbal cues in digitally mediated marketing communication (e.g., text messages, social media etc.) creates special challenges for marketers desiring to manage customer relationships. To overcome these limitations, marketers have turned… read more here.
Keywords: smiley face; digitally mediated; service smiley; contagion ... See more keywords