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Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2016.04.007
Abstract: Abstract When manufacturing firms venture into services, they often do so either in reaction to deteriorating performance or to further enhance their financial position. While extant literature argues that firms are most likely to succeed…
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Keywords:
transition;
service transition;
financial situation;
manufacturing ... See more keywords