Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market
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DOI: 10.1177/10946705211062693
Abstract: In today’s complex and interconnected marketplace, the study of services and service innovation among multiple actors is an underdeveloped, but a theoretically and managerially relevant research area for enabling value cocreation. Building on general practice… read more here.
Keywords: services service; practice theory; service innovation; service ... See more keywords